Manchester Storm Welcome USAsports for the 26/27 Season

Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the iconic AO Arena.

As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.

We are delighted to confirm our first-ever partnership with Manchester Storm for the forthcoming EIHL season. We recently visited the AO Arena to meet with Ryan and his team, and to say we were blown away by the set-up would be an understatement. The arena is absolutely fantastic, and all fans – both home and away – are in for a real treat when attending Storm games this season. We are thrilled to be playing a small part in helping deliver additional value to the organisation and its supporters through our unique retail and event experiences. I would like to say a massive thank you to Ryan and Emma, who made the decision to partner with the Storm an easy one for us. We wish them every success as they begin this exciting new chapter in the club’s history. Manchester is a special city for us. We have been delivering our pop-up shop events in the Arndale Centre for many years, and we are delighted to be returning to such an amazing city. To now bring our events to the AO Arena alongside Manchester Storm is incredibly exciting, and we cannot wait to be back in Manchester this season.

Jaimie Longmuir, Owner of USAsports

We’re delighted to have USAsports on board for the 2026/27 season. Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena. We’re looking forward to working together throughout what promises to be a very exciting season.

Ryan Finnerty, General Manger, Manchester storm

USAsports will deliver its first NHL Pop Up Shop for the Storm’s pre-season game versus Sheffield Steelers on Sunday 6 September ‘26. This will be a great chance for home and away fans to get official NHL merchandise for their favourite teams!

Further dates for USAsports NHL Pop Up Shops will be announced during the season.